Art direction for experiential and commercial promotional productions
Creative Director for Urban Outfitters / Chipotle collab pop-up for limited edition “A Little Extra” dorm product launch.
Set dresser for pop-up in Los Angeles
Art Director for FOX pilot; tasked to design the setting, props and lighting for all games involved.
Creative lead for eBay 20th anniversary 20% off deals pop-up in Flatiron, NYC
I was tasked to build a miniature replica of the flower shop seen in the movie, for Blake Lively to interact with, during a promotional interview for It Ends With Us
The replica was then used in a pop-up shop in Los Angeles to further promote the film
And finally, delivered to Blake Lively’s house; where it now lives.
Creative Director - To introduce and promote Chipotle’s new Lifestyle bowls, we partnered with the fitness app, Strava, to get people moving.
We created a digital competition using the app, by dangling the carrot of free Chipotle for a year to whomever completed the most segments. Users were able to collect badges and see the status of the competition within the app. Digital and social content was also created throughout the program to remain top of mind.
Art Director / Fabricator - Client work : Nerf
I used the rare opportunity to fully produce something needing no client approval…. my wedding. No wedding planner necessary. Since I am an art director and my husband is a professional skateboarder, it seemed fitting to make our theme : “Regal Riff-Raff”
Featured in Rock and Roll Bride Magazine
Set Decorator
Creative Director - Art : Client Work for eBay
(Please note, turnaround time from client, 36 hours. 36 HOURS from concept to production - Just sayin)
Creative Lead / Fabricator for functional miniature kitchens. Series created by YouTube Originals for Buzzfeed Tasty Channel.
Fabricator - Props for and in visuals used in Brooks Nielsen pop-up shop to promote new album
Creative lead - eBay Wish Bigger Campaign.
We were tasked with creating a beautiful digital experience for eBay users to tie social media and e-commerce together. So, we created an interactive shopping guide; which users could easily navigate through to find the perfect gift for their perfect someone.
Creative / Fabrication for upcoming “Locket” tour
Art direction for social content across all platforms. Most pieces in this section were solo person projects from concept to delivery. ie. concept approved by client → build of set / props → photographed → retouched → delivered.
Art direction for Barefoot Wine
Art direction for Frito-Lay : Ruffles
Art Direction for eBay : Toy Story anniversary
Art Direction for Nespresso
Art Direction for Dark Horse Wine : Artspiration campaign
Art Direction for Hulu : Bob’s Burgers syndication
Art Direction for eBay : Rocky Horror Picture Show homage
Art direction for Barefoot Wine
Art Direction for eBay : Wish Bigger campaign
Art Direction for eBay : "The Splat" introduction
Art direction for Barefoot Wine
Art Direction for eBay : Pee Wee’s Big Adventure anniversary
Art Direction for Dark Horse Wine : Artspiration series
Art direction for Barefoot Wine new flavors launch
Art Direction for Malibu Black
Art Direction / Set Design / Prop Master. Client Work for Dark Horse Wine
Art Direction for Nespresso
Art Direction for Altos Tequila : Field Notes
Art Direction for Malibu Red
Art Direction for Kahlua fall collection
Art Direction for eBay : Functionals
Production Design
Production design and art direction + fabrication and set dressing for client and personal work
Stop Motion work made for client and personal.
Stop Motion Animation / Photographer / Editor
Stop Motion Animator / Photographer / Editor
Director / Set Design & Prop Fabrication / Animator / DP / Editor
Fantastic Fest Short Film Bumper Competition 2017 : WINNER
Filmmaking Frenzy challenge : This year’s theme is CREATURE FEATURE, inspired by Rob Bottin’s breathtaking creature effects in THE THING. Practical monsters, prosthetic beasts, creature suits, puppets and even animatronics will rule the day.
Director / Set Design & Prop Fabrication / Animator / DP / Editor / Hot Glue Gunner
Song by Silver Bells
Song release for Silver Bells “Ghost on You”
Felicia Rein : Director / Set Design & Prop Fabrication / Animator / DP / Editor / Hot Glue Gunner
Sound bite from My Favorite Murder - podcast
Silver Bells : Snap Snap
Filmmaking Frenzy PSA Competition : Finalist
Filmmaking Frenzy challenge : short film contest where writers, actors and filmmakers from all over the United States are invited to collaborate on the most outrageous, entertaining and non-partisan under-30-second PSAs imaginable, all with one goal: urge your fellow citizens to register to vote and then vote, dammit.
Director / Set Design & Prop Fabrication / Animator / DP / Editor
Written by Ashley Tyra // Voiceover by Gavin Reign // Song by Silver Bells
Stop Motion Animator / Photographer / Editor
Plants as Actors and Other Celebrities
Series coming soon.
Director / Set Design & Prop Fabrication / Animator / DP / Editor
Voices :
Jack Pickelson voiced by Jack Nicholson
Cherry Seinfeld voiced by Jerry Seinfeld
Rhubarbara Walters voiced by Barbara Walters
Lemonica Lewinsky voiced by Monica Lewinsky
First place winner of the Creep Focus Halloween Film Festival
Felicia Rein : Director / Art Direction / Photography / Set Design & Execution / Editing / Puppeteering / Props / Sound Design
A series inspired by people I know and possibly someone you are
A series inspired by people I know and possibly someone you are
A series inspired by people I know and possibly someone you are
Art Direction / Prop Master / Animator
Informational video made for Tastemade Home's social platforms.
Filmmaking Frenzy : "Burtonize This" submission. The challenge : take any past or new idea and pay homage to Tim Burton in it.
Director / Art Direction / Photography / Set Design & Execution / Editing / Puppeteering / Costumes
Mike Boyce : Assistant Director / Story Adaptation / Music / Starry Night Maker / Sweater Provider
Fantastic Fest Short Film Bumper Competition 2017 submission
Filmmaking Frenzy challenge : This year’s theme is CREATURE FEATURE, inspired by Rob Bottin’s breathtaking creature effects in THE THING. Practical monsters, prosthetic beasts, creature suits, puppets and even animatronics will rule the day.
Director / DP / Editor / Scream Character
Made as a segment for the upcoming documentary : Neil Gaiman - Dream Dangerously (By Respect Films / releasing July 8th) this Stop Motion sequence illustrates the story behind "Coraline" - Stop Motion featured on Nerdist.
Art Direction / Sets Design / Character Creations / Costumes / Photography / Editing. (Voice of Neil Gaiman)
Prop Master / Rigger - Client work for
Video Mass : "Spooky Fest : The Remakening" submission. The challenge : take a horror flick and parody the entire film in 2 minutes.
Felicia Rein : Director / Art Direction / Photography / Set Design & Execution / Editing / Puppeteering / Props / Sound Design / Voice of Paranormal Psychic
Sound Supervision : Gavin Reign
Voice of Boyfriend : Gavin Reign
Voice of Girlfriend : Christiana Simon
Prop Master
First place prize for the inter-agency Halloween Short Film Festival.
Art Direction / Photography / Set Design & Execution / Editing / Puppeteering / Costumes
Matthew Mehi : Director / Story / Original Music / Character Development / Art Cards
Art Direction / Photography
Art Direction : Client Work for eBay
Art Direction / Prop Master / Animator
Art Direction / Photography / Puppeteering : Client Work for eBay
Art Direction : Client Work for Malibu Rum
Art Direction : Client Work for Nespresso
Art Direction : Client Work for Nespresso
Prop Master / Rigger - Client work for Panera Bread : Aardman Nathan Love
Food styling for human and animal client foods
Set Designer / Food Stylist / Photographer / Retoucher - Client work for Ipsos
Set Designer / Food Stylist / Photographer / Retoucher - Client work for Ipsos
Set Designer / Food Stylist / Photographer / Retoucher - Client work for Ipsos
Set Designer / Food Stylist / Photographer / Retoucher - Client work for Ipsos
Art Direction / Photography / Design / Food Styling
Art Direction
Art Direction / Photography / Design
Art Direction / Photography / Design
Art Direction / Photography / Design
Art Direction / Photography / Design
Retouching / Motion Graphics & Compositing for Client and Personal Work
Photography, Compositing & Retouching for client
Retouching (used for portrait painting commission)
Photography & Retouching
Photography, Compositing & Retouching for client
Retouching
Photography, Compositing & Retouching for client
Compositing for pitch work
Graphic design for print, digital and OOH as well as motion graphics for social
Graphic design for M.A.C. Makeup (print)
Graphic design for M.A.C. Makeup (print)
Graphic design for M.A.C. Makeup (print)
Graphic design for Armani Exchange (print)
Motion graphics for Toyota parts & services
Motion graphics for Toyota parts & services
Motion graphics for Toyota parts & services
Motion graphics for Toyota parts & services
Print Ad for Deep Focus at Ad Week
Graphic design for The ONE Group : STK (print)
Banner ads for digital
Graphic design for vitaminwater (print)
Graphic design for vitaminwater (print)
Graphic design for vitaminwater (print)
Graphic design for vitaminwater OOH
Graphic design for vitaminwater OOH
Production design for vitaminwater hangtags
Graphic design for vitaminwater OOH
A mere pat on the back
Jimmy Fallon Show : I made the miniature set and shot the photo used as the album artwork seen on this vinyl (RCA Records : Red Hearse, self titled album)
2020 Clio Music Awards : Bronze Winner – Red Hearse - MUSIC MARKETING
Inducted 2022
Featured write-up on photo series by Danin Jacquay (I was the Set Dresser)
Winner of the 2017 Fantastic Fest Short Film Bumper Competition
Featured writeup about Stop Motion Animation : NEIL GAIMAN SHARES HIS INSPIRATION BEHIND CORALINE (EXCLUSIVE)
2015 Digiday Awards : Finalist – Rold Gold House of Gold - BEST PRODUCT LAUNCH
2014 Digiday Sammy Awards : Win – Lay’s, DUAF – Best Branded Social Community
2014 Digiday Mobi Awards : Finalist – Lay’s, DUAF – Best Mobile Direct Response
2015 Webby Awards : Official Honoree – Rold Gold, House of Gold – Social: Weird
2015 Webby Awards : Official Honoree – Lay’s, DUAF – Interactive Advertising: Social Media Campaigns
2014 Webby Awards : Honoree – The Deep Focus Moment Studio - Social; Experimental & Innovation
2014 Webby Awards : Honoree – Lay’s, 75 & Sunny - Social; Native Advertising
2014 Webby Awards : Honoree – Tombstone, Bites of Fright - Interactive Advertising & Media; Best Use of Social Media
2014 Shorty Awards : Finalist – Lay’s, 75 & Sunny - Best Use of Social Media for Food & Beverage
2014 OMMA : Finalist – Lay’s, DUAF - Online Advertising Creativity; Contest/Promotion/Sweepstakes
2014 W3 : Gold – Lay’s, 75 & sunny - Social content; Native Advertising
2014 W3 : Gold – Lay’s, DUAF - Video; Web Video; Miscellaneous
2014 W3 : Silver – Lay’s, DUAF - Branded Content; Branded content: Commercials
2014 W3 : Silver – Lay’s, 75 & Sunny - Marketing; Online Campaign; Consumer Goods
2014 W3 : Silver – Lay’s, 75 & Sunny - Marketing; Online Campaign; food & Beverage
